{"id":135807,"date":"2023-11-17T15:34:04","date_gmt":"2023-11-17T14:34:04","guid":{"rendered":"https:\/\/www.exem.fr\/a-new-identity-reflecting-the-evolution-of-our-business\/"},"modified":"2024-01-05T11:13:25","modified_gmt":"2024-01-05T10:13:25","slug":"a-new-identity-reflecting-the-evolution-of-our-business","status":"publish","type":"post","link":"https:\/\/www.exem.fr\/en\/a-new-identity-reflecting-the-evolution-of-our-business\/","title":{"rendered":"A new identity, reflecting the evolution of our business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"135807\" class=\"elementor elementor-135807 elementor-58342\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-dce-background-image-url=\"https:\/\/www.exem.fr\/wp-content\/uploads\/2023\/10\/linkedin-banner01_2.jpg\" class=\"elementor-element elementor-element-409a59 e-flex e-con-boxed e-con e-parent\" data-id=\"409a59\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfef2dc elementor-widget elementor-widget-heading\" data-id=\"cfef2dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A new identity, reflecting the evolution of our business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b419e80 e-flex e-con-boxed e-con e-parent\" data-id=\"4b419e80\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1274eef3 e-con-full e-flex e-con e-child\" data-id=\"1274eef3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42a01119 e-con-full e-flex e-con e-child\" data-id=\"42a01119\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504f8546 elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"504f8546\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b0f1a25 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t17\/11\/2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8c9adc3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Exem<\/span>, <span class=\"elementor-post-info__terms-list-item\">News<\/span>, <span class=\"elementor-post-info__terms-list-item\">Press<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b9054 e-con-full e-flex e-con e-child\" data-id=\"78b9054\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1101db52 elementor-widget elementor-widget-heading\" data-id=\"1101db52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share this article <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d31d0d elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"47d31d0d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3009205 elementor-widget elementor-widget-text-editor\" data-id=\"3009205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>EXEM has built its identity in the rigorous field of regulatory control of exposure to electromagnetic fields. In 2020, we&#8217;re breaking new ground by launching the <a href=\"https:\/\/www.observatoiredesondes.com\/\" target=\"_blank\" rel=\"noopener\">EMF Observatory<\/a>, a continuous monitoring service, in response to the societal debate surrounding the arrival of 5G.<\/p>\n<p>The digital transformation that is taking place in all areas ( local authorities, industry, the service sector, etc.) has strengthened our determination to broaden our range of services to better support our customers in France and abroad in managing the risk of exposure to electromagnetic fields.<\/p>\n<p>This innovative vision of the future of our business merited a new visual identity to accompany our new services, designed to strike a balance between environmental health and technology.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528b7cd elementor-widget elementor-widget-heading\" data-id=\"528b7cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new identity for a new positioning <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e833b42 elementor-widget elementor-widget-heading\" data-id=\"2e833b42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A new logo <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e6cfe7 e-flex e-con-boxed e-con e-child\" data-id=\"60e6cfe7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ced4af8 e-con-full e-flex e-con e-child\" data-id=\"5ced4af8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33817dd4 elementor-widget elementor-widget-text-editor\" data-id=\"33817dd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our new logo embodies this transition to new services in a significant way. The removal of the &#8220;electromagnetic exposure&#8221; baseline symbolises our openness to change and our desire to open up our company to new professions.<\/p>\n<p>This logo, which combines the representation of the electromagnetic field and the symbolism of the butterfly, reflects our commitment to innovation, transformation and resilience. It is a testament to our ability to evolve, embrace new ideas and overcome challenges, while preserving our existing core business.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-467c6b48 e-con-full e-flex e-con e-child\" data-id=\"467c6b48\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2c2b57 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5c2c2b57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/www.exem.fr\/wp-content\/uploads\/2023\/10\/exem_logo-web-whitebg-xl-1024x410.png\" class=\"attachment-large size-large wp-image-58352\" alt=\"Logo Exem\" srcset=\"https:\/\/www.exem.fr\/wp-content\/uploads\/2023\/10\/exem_logo-web-whitebg-xl-1024x410.png 1024w, https:\/\/www.exem.fr\/wp-content\/uploads\/2023\/10\/exem_logo-web-whitebg-xl-300x120.png 300w, https:\/\/www.exem.fr\/wp-content\/uploads\/2023\/10\/exem_logo-web-whitebg-xl-768x307.png 768w, https:\/\/www.exem.fr\/wp-content\/uploads\/2023\/10\/exem_logo-web-whitebg-xl.png 1100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbe405 elementor-widget elementor-widget-heading\" data-id=\"3bbe405\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A new graphic charter <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b0974 elementor-widget elementor-widget-text-editor\" data-id=\"75b0974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to the logo, our new graphic charter defines new colours, typography, visuals, pictograms and symbols. This standardisation of our brand image strengthens the consistency of our communications, while giving us the flexibility we need to welcome new and innovative activities.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90dcbfa elementor-widget elementor-widget-heading\" data-id=\"90dcbfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A new website <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05931a elementor-widget elementor-widget-text-editor\" data-id=\"a05931a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our website now reflects both our new positioning and our values. It develops all <a href=\"https:\/\/www.exem.fr\/en\/expertise\/\" target=\"_blank\" rel=\"noopener\">our expertise<\/a> but also provides information accessible to a wide audience through our <a href=\"https:\/\/www.exem.fr\/en\/emf-and-environmental-health\/\" target=\"_blank\" rel=\"noopener\">&#8220;electromagnetic fields and environmental health&#8221; blog<\/a>. We are convinced that our mission is to share our expertise in order to provide as many people as possible with reliable, straightforward information.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327152ef elementor-widget elementor-widget-heading\" data-id=\"327152ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d67433 elementor-widget elementor-widget-text-editor\" data-id=\"16d67433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We approach this development with enthusiasm and commitment. This transition, which we are making, is much more than a simple change of identity; it is a strategic evolution that will enable us to respond better to today&#8217;s challenges. Our mission is evolving, but our values remain deeply rooted. We are committed to <strong><a href=\"https:\/\/www.exem.fr\/en\/profiles\/\" target=\"_blank\" rel=\"noopener\">helping public and private sector players<\/a> manage the risks associated with electromagnetic fields and implement their environmental health policies<\/strong>.<\/p>\n<p>Thanks to Vincent Viala of <a href=\"https:\/\/www.designbydizo.com\/\" target=\"_blank\" rel=\"noopener\">Design by Dizo<\/a> and to <a href=\"https:\/\/wiiv.fr\/\" target=\"_blank\" rel=\"noopener\">wiiv. the brand agency<\/a> for supporting us through this transition! <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564176b8 elementor-widget elementor-widget-spacer\" data-id=\"564176b8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401b09d1 e-flex e-con-boxed e-con e-parent\" data-id=\"401b09d1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ad7691 elementor-widget elementor-widget-heading\" data-id=\"49ad7691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EXEM NEWS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24bb0d45 elementor-widget elementor-widget-heading\" data-id=\"24bb0d45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our latest articles<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2159684f e-flex e-con-boxed e-con e-parent\" data-id=\"2159684f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4feda elementor-widget elementor-widget-spacer\" data-id=\"17b4feda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecaaed elementor-widget elementor-widget-template\" data-id=\"1ecaaed\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"105383\" class=\"elementor elementor-105383 elementor-29262\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8ec702 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a8ec702\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-dce-background-color=\"#2C0374\" class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-605bbfe8\" data-id=\"605bbfe8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efbaf21 elementor-widget elementor-widget-spacer\" data-id=\"efbaf21\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8aa8e elementor-widget elementor-widget-heading\" data-id=\"2d8aa8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">NEWSLETTER<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-075d740 elementor-widget 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