A new identity, reflecting the evolution of our business
- 17/11/2023
- Exem, News, Press
EXEM has built its identity in the rigorous field of regulatory control of exposure to electromagnetic fields. In 2020, we’re breaking new ground by launching the EMF Observatory, a continuous monitoring service, in response to the societal debate surrounding the arrival of 5G.
The digital transformation that is taking place in all areas ( local authorities, industry, the service sector, etc.) has strengthened our determination to broaden our range of services to better support our customers in France and abroad in managing the risk of exposure to electromagnetic fields.
This innovative vision of the future of our business merited a new visual identity to accompany our new services, designed to strike a balance between environmental health and technology.
A new identity for a new positioning
A new logo
Our new logo embodies this transition to new services in a significant way. The removal of the “electromagnetic exposure” baseline symbolises our openness to change and our desire to open up our company to new professions.
This logo, which combines the representation of the electromagnetic field and the symbolism of the butterfly, reflects our commitment to innovation, transformation and resilience. It is a testament to our ability to evolve, embrace new ideas and overcome challenges, while preserving our existing core business.
A new graphic charter
In addition to the logo, our new graphic charter defines new colours, typography, visuals, pictograms and symbols. This standardisation of our brand image strengthens the consistency of our communications, while giving us the flexibility we need to welcome new and innovative activities.
A new website
Our website now reflects both our new positioning and our values. It develops all our expertise but also provides information accessible to a wide audience through our “electromagnetic fields and environmental health” blog. We are convinced that our mission is to share our expertise in order to provide as many people as possible with reliable, straightforward information.
Conclusion
We approach this development with enthusiasm and commitment. This transition, which we are making, is much more than a simple change of identity; it is a strategic evolution that will enable us to respond better to today’s challenges. Our mission is evolving, but our values remain deeply rooted. We are committed to helping public and private sector players manage the risks associated with electromagnetic fields and implement their environmental health policies.
Thanks to Vincent Viala of Design by Dizo and to wiiv. the brand agency for supporting us through this transition!
